After determining their first season of virtual boards were a "success," the NHL has partnered with a company called MVP Index to provide "valuation technology" and "asset management" to improve corporate sponsor experience "based on different camera angles."
I'm going to roughly summarize that to mean the alternate camera angles will also have virtual boards behind them, on top of improved technologies on pricing the advertising.

The Leafs will have their annual summer prospect tournament in Traverse City in mid-September this year. It's a four-team tournament without the St. Louis Blues this year.
Details on this will be out in the coming weeks. Believe that this year's Traverse City Prospect's tournament will be just four teams.
— Mark Scheig (@mark_scheig) July 18, 2023
Red Wings
Stars
Blue Jackets
Maple Leafs
The Leafs have hired a new AGM. He's a Mark Donk fan, which is trippy.
A reflection on the Leafs summer.
The Toronto Maple Leafs tried something different this year by hiring a new GM and bringing in some fresh faces.
— The Hockey News (@TheHockeyNews) July 18, 2023
Adam Proteau examines their biggest positive and greatest remaining need this off-season: https://t.co/1bqdXNmzHr
Atta be, Halifax!




Claude Giroux's son hits an amazing shot!
We actually really unironically should make sure we draft Gavin Giroux pic.twitter.com/OFpC2h7iEX
— Adam (@AdamCoplan) July 18, 2023
Alex Galchenyuk apologizes and enters the NHL Player Assistance Program. No, he doesn't need to be on an NHL contract to have access to such supports.
— Alex Galchenyuk (@AGally94) July 18, 2023
Get the guy you know and...like? Good luck with this one, Kyle.
The Penguins have signed goaltender Garret Sparks for the upcoming 2023-24 season: https://t.co/icozUODm5i pic.twitter.com/JkelHicwhT
— WBS Penguins (@WBSPenguins) July 18, 2023
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